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The Analysis Of Unconscious Design In Plane

Posted on:2019-04-06Degree:MasterType:Thesis
Country:ChinaCandidate:M Y ZhouFull Text:PDF
GTID:2435330566960321Subject:Design
Abstract/Summary:PDF Full Text Request
Unconscious design is a design method developed by Freud's unconscious psychological consciousness.It is from the perspective of psychology to recognize and understand the unconscious needs of human beings and to apply it to our daily life through the design behavior.As a tool to improve human lifestyles,design has its unique meaning in a specific environment.The unconscious design behavior exists around our daily life,and they are more forgotten by the people.In the unconscious state,the human beings will know their true desire,but this desire is often ignored by the human beings.This is the necessity of the existence of unconscious design.Through the understanding of the researchers' psychological cognition and the process of their daily life and work process,it is not difficult for designers to find out their common unconscious psychological needs and unconscious psychological needs with their own characteristics.Unconscious design has not changed our lives,and has not turned this design behavior into a "burden of adaptation" for humans.On the contrary,it has turned the consciousness of more humanized and psychological needs into the possibility and integrated into our life,making human life more convenient and comfortable,and improving people's aesthetic taste of life.The dissertation begins with the basic concept of graphic design and combines it with unconscious design to conduct in-depth research.The use of literature: through a large number of books about the relationship between psychology and design,unconscious design and graphic design as a rigorous theoretical basis for studying the topic in order to better convey the true and complete information.Case analysis: in graphic design,several special and successful cases of unconscious design are analyzed and dissected,so that the reader can understand the central topic of this paper more simply and clearly.Experience summary method: A more in-depth summary of the outstanding unconscious design in the existing graphic design is conducted,and from the the creative inspiration of designer and work to the whole process of the art show is studied.Finally,the series of studies are summed up in this paper,and further strengthen the elaboration of the topic.Through the above methods,the realization of unconscious design in graphic language is mainly studied in four aspects: graphic design,color design,layout design and material selection.Finally,based on the unconscious demand research of psychology,it finds the existence meaning of unconscious design in the plane.From the perspective of aesthetics,it analyzes the different influences and significance of the plane use of unconscious design on human spirit level and physiological level.The ultimate goal of the paper is to extend the unconscious design to more design fields by analyzing the unconscious design itself and the unconscious design in the plane and provide a new direction of thinking for more workers engaged in design,but also provide a more solid foundation for human spiritual and material civilization.It is hoped that more disciplines will be similarly collated and analyzed to find out their relevance and repulsion,to inspire our thinking consciousness,and create more interesting and rich design works in the form of plane language to further enhance the human aesthetic taste.
Keywords/Search Tags:unconscious design, graphic design, psychology, aesthetic taste
PDF Full Text Request
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