The Visual Identity Design Of Ruzhe Tao Brand

RuZheTao is a native of Shandong Jining Sishui Zhegou town ceramic brand,belongs to the Shandong RuTaoRunHua earthenware technology co.,LTD.The main feature of this article is that it is made from the unique local clay and kaolin,based on the ceramic technology of Zhegou earth in surabaya.With the rapid economic development,more and more people pay attention to health care.RuZheTao,a brand featuring firewood burning health care appliances,on the basis of clay pottery.RuZheTao is made of by local unique clay,kaolin and other raw materials.For the long-term planning,unified brand fine,Gas,God,so that the brand visual image,product packaging design full of beauty and highlight the advantages of products.To establish a brand visual identification system,this paper designs and innovates the brand of RuZheTao from the perspective of brand visual design,and innovates the visual image of the brand according to its own characteristics.Firstly,this paper elaborates the historical development and product features of RuZheTao,,so as to understand the product's health preservation characteristics and its long history and culture.Secondly,To lay the foundation for shaping and designing the brand image,this paper do a lot of works on investigating and analyzing the general background of RuZheTao ceramic brand and the general situation of competition environment thereby the positioning of RuZheTao ceramic brand is clarified.Finally,through the induction of the above problems,we construct a perfect visual recognition system for the RuZheTao brand so as to make the relationship between products,brands,designs and the public more harmonious.Through the analysis and design of the brand image of RuZheTao,this dissertation aims to create a brand new market and bring people's attention to the brand development of the traditional ceramic culture enterprises in China.In the meantime,we should further explore how designers should use the concept of brand visual image design to enhance their market competitiveness,create strong brands and enhance the influence of domestic brands in international markets under the background of increasingly prominent brand homogeneity.