Research On The Dissemination Of Chinese Folk Music In Overseas Confucius Institutes

This article is in order to promote the 'cultural self-confidence' theory and prosperous development of disseminating Chinese national music overseas.First,take the music communication activities,which held by Valparaiso University Confucius Institute,as the key case during this research.This article also based on some academic theories,such as Music Communication,Sociology,Marketing and Management Theory.Synthetically use some analysis methods also help article writing more reasonable.Through the analysis of current situations,put forward some shortcomings and raise some suggestions.Through the field investigations,find Valparaiso University Confucius Institute is an excellent company compared to other institutes.So its operation mode both reflected some universalities and particularities in Chinese national music overseas communication works.This article will base on the analysis,then bring forwards some suggestions for Chinese music overseas communication.