Difficulties And Breakthroughs In The Dissemination Of TCM Culture In The Age Of Media

As an ancient medical type in the world,traditional Chinese medicine has constructed a medical culture with a complete system and self-consistent theory with unique methods of treatment and dialectical and unified principles of treatment to benefit the People It has a high practical significance in the aspect of communication.Although the traditional Chinese medicine culture has a long history and a complete system,there are many problems in the communication of the traditional Chinese medicine culture,such as the quality of content,the main body of communication and the effect of communication.Under the background of the rapid development of information communication technology,how to solve the problems existing in the communication of traditional Chinese Medicine(TCM)culture needs the thinking of the researchers of TCM Culture Communication.To a certain extent,the effective dissemination of traditional Chinese medicine culture has been a social mission.The first chapter analyzes the current situation of the dissemination of traditional Chinese Medicine Culture from three aspects: disseminator,mode and content.In the aspect of studying the communicators of traditional Chinese medicine culture,the paper analyzes the communicators represented by four types of traditional Chinese Medicine Culture: Interpersonal Communication,group communication,organizational communication and Mass Communication In addition to being disseminated through mass media such as radio,newspapers and television,traditional Chinese medicine culture is also disseminated through new media platforms,such as short videos and hyperlinks,said media,an associate professor of medicine at the University of Hong Kong For content preview,positive interaction between the two sides,the paper analyzes these new ways of communication;in terms of communication content,the content of traditional Chinese medicine culture dissemination mainly includes ancient medical classics,famous experts,prescriptions,medical records and traditional Chinese medicine theory dissemination.The second chapter focuses on the analysis of traditional Chinese Medicine Culture in the environment of media.Since the 20 th century,traditional Chinese Medicine(TCM)has been influenced by modern scientific civilization,and the present situation of blocking the academic development of TCM with modern science such as Western medicine has emerged Despite academic explorations,including the convergence of Chinese and Western medicine,the scientification of Chinese and Western medicine,the integration of Chinese and Western medicine,and the multi-disciplinary study of Chinese Medicine,and the unprecedented expansion of Chinese Medicine Information Data in various media such as books,newspapers,periodicals and the Internet,however,however,due to these modern explorations,the development direction of Chinese medicine culture has been lost and the core values of Chinese medicine culture have been deviated from There have been "lack of professionalism and sense of responsibility crisis","gatekeeper failure and media defect","polarization of communication effect and lack of interaction between the two sides,"imbalance of humanities attribute and weak media value consciousness",and so on.The third chapter focuses on the dissemination of traditional Chinese medicine in the media age must follow the principles,and how to break through the analysis.The dissemination of the culture of Traditional Chinese medicine must follow the principles of scientific credibility,precise applicability and objective moderation in the activities of the dissemination of the culture of Traditional Chinese Medicine The paper proposes to promote the professional construction of the communicators of traditional Chinese medicine culture,actively create a new way of "traditional Chinese medicine + " culture communication,develop the "artificial intelligence" big data platform of traditional Chinese medicine,and improve the media literacy and scientific literacy of the Audience And establish and improve the dissemination mechanism and regulatory system.These humble opinions only hope to bring a little positive effect for the development of the cause of traditional Chinese Medicine Culture Communication.