Research On The New Retail Model Of TN Company In The Guangdong Market Of "Native Chicken" In Guizhou

Guizhou is one of the provinces with the deepest level of poverty and the largest population in poverty,and is the most important part of the national fight against poverty.In order to achieve the goal of achieving a comprehensive well-off society in our province and the whole country by 2020,the province has issued relevant documents,and made clear that we should take the agricultural supply-side structural reform as the main line,vigorously develop the modern mountainous characteristics of high efficiency agriculture,and focus on cultivating a new type of agricultural operation subject.We should make full use of the production and sales of agricultural products to promote poverty alleviation,and play a good role in poverty alleviation.However,traditional farmers' market and supermarkets are restricted by marketing subject,transportation conditions and circulation channels,which can not solve the problem of sales of agricultural products in our province,so as to raise the income of farmers and finally realize the desire to lift out of poverty.In this context,TN company has opened a branch in guizhou to develop guizhou "local chicken" project,hoping to promote the establishment of new retail model through technology driven and big data,and sell guizhou "local chicken" to the guangdong market.Based on the new retail theory and SWOT analysis method,this paper summarizes the operation status of TN company's guangdong market and the current situation of "local chicken" in guangdong market,and finds out the deficiencies in the operation of TN company's guangdong market.By analyzing the external environment and competition situation of the "local chicken" project in the guangdong market and the situation of the "local chicken" project in the guangdong market,this paper summarizes the advantages and disadvantages of the "local chicken" project of TN company in the guangdong market,and finally proposes the plan for the construction of the new retail model in guangdong market.The research in this paper can not only provide guidance for the development of guangdong market in the guizhou "Turkey" project,but also provide reference for theconstruction of new retail models of similar enterprises.