A Probe Into The Applicability Of Minimalist Style In Modern Product Packaging Design

Modern commodity packaging design occupies an important position in the field of graphic design.It is closely associated with people’s life,and is closely related to the development of modern science and technology and society.At the moment,the commodity competition is fierce and the information is extremely rich,the commodity packaging pays more attention to the people-oriented.The designer needs to combine the product features,brand culture,regional characteristics and consumer groups to carry on the design and exploration,and finally presents a more attractive and more consistent with the characteristics of the times.Meter.In this new situation,the designer should use simple and effective way to create the product packaging design which makes the consumer impressively when carrying out the packaging design,and communicate with the consumer in a simple,sincere and true gesture,so that the consumer can quickly make the product brand,function and quality through the packaging of the product.Quantity and so on create intuitive feelings,establish trust in products,and play a positive role in promoting consumers’ purchase behavior.The minimalist style is more and more popular with modern consumers because of its simplicity and intuition.However,it is not the most simple style for every commodity and every brand,so the connection between the minimalist style and the commodity packaging needs to be explored.Let it be simple and unforgettable,let it attract the eye and make it interesting.The minimalist design concept,to a certain extent,can meet the value of some categories of goods,and can also meet the aesthetic needs and spiritual needs of some people.However,not all packaging design is suitable for the use of minimalist style.Packaging design,in the final analysis,is dependent on goods and services to goods,not simply because of the pursuit of minimalism and minimalism,therefore,to understand the influence and constraints of minimalism in modern packaging design,and to analyze the minimalist style on the packaging of different products.It is the significance of this paper to design product packaging which is more suitable for product characteristics,more specific features and connotations.By analyzing the artistic features of minimalist style,this paper explores the applicability of minimalist style packaging design from various commodity categories and multiple consumer groups,and finds the fusion point of minimalism and commodity packaging design,thus providing a theoretical basis for minimalism in the artistic presentation and design practice of product packaging.The practical design method is further put forward.