Research On The Development Difficulties And Countermeasures Of Small Building Decoration Processing Enterprises

With the steady development of the national economy,the continuous growth of national income,the acceleration of the urbanization process and the continuous improvement of people's living quality,China's construction and decoration industry is developing rapidly.Because of the low entrance threshold of the architectural decoration industry,less investment and large profit,the industry always takes the majority of small building decoration processing enterprises.But in recent years,with the perfection of industry and the improvement of enterprise standards,the wide application of "Internet plus",big data and AI will bring great pressure to the survival and development of small building decoration processing enterprises.The survival of small building decoration and processing enterprises is worrying,and the profits of enterprises are decreasing year by year.This article takes Company A in Shandong Province as the research object,carries on the comprehensive investigation and analysis to the enterprise internal condition,finds out the inside cause that hinders the enterprise development.Combined with the actual situation of Company A,the corresponding countermeasures are put forward.The survey found that Company A has a series of problems such as small scale,low capital,backward technology and financing difficulties.According to the analysis,Company A needs to apply innovative thinking to differentiate and diversify their operations to survive and develop.First of all,Company A can use differentiate under the thinking of "Internet plus",use the Internet,big data accumulation of market information to product customization service,expand marketing,and innovative business model,so that to achieve the difference operation,to obtain excess profits.At the same time,Company A needs to expand its business and achieve diversified development.It is proposed to implement "concentric diversification supported by scientific and technological innovation" as a strategy for business expansion,that is,the company is introducing new technologies and equipment,new technologies,and new design concepts,not only to increase the variety of decorative materials,but also to increase the number of business projects of enterprises.It is also necessary to upgrade the technology level and design level of the original process glass processing,gradually realize the diversified development based on the new technology,and improve the competitiveness of the enterprise.In this way,Company A can get out of the predicament and achieve better development of the company.The survival and development of small building decoration processing enterprises play a positive role in the stability of the architectural decoration industry.Company A has a good typology.Through the study of Company A,it is hoped that it can promote the development of other small building decoration processing enterprises.