Research On The Driving Mechanism And Realization Path Of Corporate Green Investment From The Perspective Of Organizational Legitimacy

The main problem faced by enterprises in green investment is how to achieve the coordination between profit-seeking of capital and environmental sustainability,so as to achieve the goal of simultaneous development of economic,social and ecological benefits of capital investment.Therefore,research on how to drive enterprises to actively participate in green investment and the realization path of enterprise green investment has become a topic of concern.Based on the perspective of organizational legitimacy theory,Elion resources group is selected as the research object and grounded theory is used to study,focusing on "why does organizational legitimacy drive the green investment of enterprises? How is the mechanism and path of green investment driven by organizational legitimacy realized? " These two issues were discussed.From the three dimensions of cognitive legitimacy,moral legitimacy and regulatory legitimacy of the organizational legitimacy theory,this paper analyzes the mechanism of the driving factors of organizational legitimacy on the green investment of enterprises.The research results show that the main reasons for enterprises to carry out green investment are driven by three driving mechanisms.The mechanism of cognitive legitimacy is driven by the way of regional culture and enterprise culture to provide a green investment atmosphere,so as to accumulate the internal force of green industry development.The driving mechanism of moral legitimacy is mainly to meet the needs of stakeholders and to promote the attention and implementation of green investment.The driving mechanism of regulatory legality affects enterprises' green investment behavior through the constraint and guidance of laws,regulations and policies.Finally,it constructs the theoretical framework of the realization path of enterprise green investment.The conclusion provides the theoretical basis for the construction of green investment driving mechanism and realization path.