Research On The Promotion Of Sales Staff Loyalty Of BH Environmental Service Company

Human resources,as the core competitiveness of the enterprise,and also the most important investment of the company,which leads the problem of employee loyalty becoming more and more important.The question of how to retain talents,rather than training schools for other companies,or the company providing valuable market information for competitors,has become a matter of deep concern for more and more companies.Enterprises need to be stable in the society in order to develop.And the stability depends on the will of employees,only if all the employees unite in a concerted effort,can the enterprise keep exuberant vitality and produce a great productivity and strong competitiveness in the fierce market competition.The thesis cites several methods,for instance,literature induction,data analysis,qualitative and quantitative analysis methods.by using the existing compensation data or department operating data,the thesis reflects sales employees loyalty problems of BH environmental services company.Besides,it also provides the basis for solutions.According to the company’s survey of the sales employee loyalty in BH Company,the thesis explains and analyzes the reasons why the score of employee loyalty is low in sales department of BH Company in three aspects:management and development level,salary and promotion system and information feedback mechanism.And according to the above factors,the paper generates improvement strategies from those dimensions in order to improve the sales staff loyalty.Through this study,it is conducive to reducing the turnover rate of BH employees and stabilizing their morale,stimulating their creativity,improving their subjective initiative,giving full play to their potential abilities.Besides,it also helps to improve the reputation of BH company in the environmental protection industry.By providing a more competitive human resources system,the paper aims to put forward valuable suggestions of reducing the turnover rate and increasing sales staff loyalty,which also provides a theoretical framework for increasing sales staff loyalty of company BH and other environment assessment industry.