Research On The Marketing Strategy Of PetroChina Ordos Sales Branch

As the traditional sales market of PetroChina,Inner Mongolia’s more than 75%of the market share is taken by the PetroChina.However,as the region economy is being fast developmenting in recent yesrs,as well as Erdos as a energy and chemical basement position,PetroChina’s major competitors including SinoPec and other oil refineries gradually raise investments and increase their sales sites.The oil sales maket is changing fast and becoming more and more competitive.As a result,we should work out the right marketing strategy to changes in market competition to win.In this paper,it first analyzed the economic environment and the oil sales industry environment,and then made an analysis of the strengths,weaknesses,opportunities and threats of the Erdos branch of PertoChina.According to the appropriate market segmentation,differentiated marketing policy should be made and reflected in product,price,service and promotion and so on.With a view to PetroChina Erdos sales branch to deal with the increasingly fierce market competition to provide practical ideas and strategies.As well as for other oil sales companies to provide valuable reference.