Study On Marketing Strategy Of Commercial Real Estate Of Greentown Group

With the rapid development of China's real estate industry,competition among the real estate industry has intensified which has prompted China's real estate enterprises to gradually become more rational and standardized to a large extent.During the development of the real estate market,the buyer's market has gradually formed.It is more difficult for the traditional real estate industry to make more profit.At the same time,with the aggravation of urbanization in China,another commercial real estate industry has been developing rapidly.However it has also encountered many problems in the same time.The main problem lies in the lack of marketing,especially market segmentation,target market and overall project positioning.In this paper,the process of research selects Greentown Group as the main research object to do a further analysis of Greentown Group commercial real estate marketing strategy.According to the actual situation and development trend of commercial real estate at home and abroad,combining the development status of Hangzhou commercial real estate and the characteristics of the commercial real estate industry and the nature of the industry,using the SWOT analysis system and combining with the current situation of commercial real estate marketing of Greentown group and the key to find out the problems in the process of real estate marketing of Greentown group.On this basis,STP marketing theory as the basis for the collection of relevant research data and data charts,according to your analysis and practical analysis of the trend of combining.Green City Group,commercial real estate market segmentation,target market selection,market positioning,etc.,a comprehensive analysis,so as to design a set of suitable for the development of the enterprise market positioning...