Research On The Business Performance Of H Securities Company And Its Influencing Factors

With the development of Chinese socialist market economy,the status of the securities market is becoming more and more important,and the indispensable securities company in the securities market are more concerned.Its healthy and stable operation is the guarantee for the smooth and effective development of capital market.H securities company as Chinese old state-owned securities companies,researching on its business performance can not only help them solve the problem of management but also provide reference for the development of other securities companies.Firstly,this paper summarizes relevant literature on business performance and its influencing factors.Based on this theory,the relevant theories and evaluation models of business performance are described,including dupont financial analysis system,balanced scorecard theory and factor method,etc.After comprehensive consideration,the research method of this paper is selected as factor analysis.Secondly,by comparing with other securities companies,the business performance and problems of H securities company are raised.Those problems are low innovation business accounts,high asset-liability ratio,high volatility of the stock market and poor risk management.Thirdly,the performance of H securities company is evaluated comprehensively by factor analysis.Fourthly,the related factors are divided into macro factors and micro factors.The relationship between macro economic environment,financial market development,industry development,asset scale,capital structure,main business specialization and H securities company business performance are analyzed.This paper find that the macroeconomic environment,financial market development and the performance of H securities company are positively correlated,and the correlation of assets scale,main business specialization and business performance is negatively correlated,and capital structure and industry development is no obvious correlation.Finally,this paper puts forward some suggestions.H securities company is supposed to attach great importance to the risk forecast of the stock market and actively builds the stock market risk prevention system,to product innovation and enterprise innovation,to improve the ability of sustainable development,to strengthen risk management and carry out risk assessment,to strengthen employee education,etc.