Countermeasures For The Cross-border E-commerce Of DHgate Under The Background Of Customs Supervision Reform

In recent years,with the development of economic globalization and economic integration,cross-border e-commerce,as a relatively emerging foreign trade model,has shown its vigorous vitality and great market potential.because of its adaptation to the current social economic development trend and the demand of consumers.The state has also introduced a series of encouraging and regulatory policies to promote the sustainable,stable and normative development of cross-border e-commerce.DHgate was choosen as the article research object,this enterprise was founded in 2004,as China's earliest cross-border electronic commerce,give priority to with small wholesale business of foreign trade in the company,its business goal is to help the small and medium-sized enterprises in our country by cross-border electricity trading platform to develop the global market,to promote online trading to be more simple,safe and efficient.After more than ten years of service innovation and strategic cooperation with a number of global enterprises,DHgate has become a leader of Chinese cross-border e-commerce enterprise.Though some achievements have been made,there are still some areas which need to be improved,such as market expansion,logistics clearance and credit management.This acticle expounds the presentdevelopment situation and existing problems of DHgate,and use the PEST and SWOT method to analyze the internal and external environment.At the same time,as an important supervision department,customs plays an important role in the development of cross-border e-commerce.This article probes into the current characteristics and results emphatically of customs,and indicate its future reform direction.Aiming at the problems of DHgate within the internal and external environmental analysis,command four suggestions of DHgate development: seizing the opportunity of The Belt and Road Initiative to expand the market,strengthening the cooperation of the government to make industry benchmarking,grasping the tax policy to reduce the enterprise cost,strengthening the construction of credit system,reduce the cost of customs clearance and so on.Also puting forward four protection measures,including absorption professionals,building reserch team,strengthen the propaganda and standardize management of the enterprise.