Research On The Determinants Of Market Demand For IoT Smart Home

With the improvement of society and the improvement of quality of life,the demand and demand of furniture products from consumers are constantly improving.One of the most important features is the intelligent and interconnected technology brought by the advancement of science and technology so as to provide consumers with better services and Consumer experience,bring more convenience and convenience to life,interconnected smart home has gradually become a must for life.At the same time,the booming Internet of Things industry has been widely concerned about and applied to smart home also brings new application scenarios and directions,the combination of the two formed by the IoT smart home,the development of the Internet of things and smart home Has a significant and far-reaching significance.Internet of Things smart home industry,on the one hand the need for the use and promotion of new technologies,on the other hand more dependent on the needs of users,only effective to meet the needs of users of products can be recognized and accepted by the vast number of consumers in order to be able to from the production line Into millions of households,serving the consumers.Therefore,identifying the factors that affect consumer demand for IoT smart home products has become the focus of scholars' study and the urgent problems to be solved by manufacturers.Based on the analysis of the current research status of residential market and IoT smart home,the paper summarizes and analyzes the research results of IoT smart home at home and abroad,puts forward corresponding assumptions for different influencing factors,and based on the extended technology to accept the model,On the basis of existing factors,increased consumer acceptance of social impact and cognitive structure of their own two factors,taking into account the market and user needs,the formation of IoT smart home demand model,design and release of questionnaires for research,and then use Principal component analysis and structural equation model to study the main factors that affect the demand of IOT smart home residential market and put forward corresponding suggestions and measures pertinently.The results of this study show that the potential consumer demand for IoT smart home is determined by individual needs and perceived value: the desire for the IoT smart home is determined by personal perceived usefulness and perceived value;and consumers' The perceived value of IoT smart home is determined by consumer's perceived usefulness,perceived ease of use and perceived risk.The social influence and cognitive structure accepted by consumers have a positive effect on perceived usefulness.So not only need to improve the user-perceived usefulness,ease of use,product and service quality,reduce the user's perceived risk from the product and service,but also need to be aimed at adjusting the marketing channels and methods,not only to potential customers Of the promotion and marketing,for customers who have been buying,you can actively guide consumers to share experiences,put forward valuable experience in product use,on the one hand can promote manufacturers and service providers to improve and improve the quality of products and services,on the one hand,you can Play has been to buy the social influence of customers,enhance consumer demand.