Research On Corporate Customer Management Of Industrial Bank Xinxiang Sur-branch

With the development of the rise of Internet finance,capital market,the integration of the global market,China's financial market quietly changed much,increasingly facilitation,personalized financial services,how to return to service source,truly "take the customer as the center",become commercial Banks need to solve the issue,commercial Banks should be to manage customers and maintain customers as the primary task of driving the development of bank to study,therefore,discussed the company customer management strategy is of great practical significance.Industrial Bank Xinxiang Sub-branch was established in February 2013,and since 2014,affected by the mutual insurance chain,Xinxiang area is "L" type economic development,at the bottom of the year by year,production manufacturing companies face in private enterprise operating system and production mechanism of structural contradictions increasingly prominent,the entity economy development with a test of the Industrial Bank Xinxiang Sub-branch joint-stock commercial bank ranks in Xinxiang area,the industrial system in the national ranking in class D class area,there are serious shortage in terms of customer management.All of the paper takes Industrial Bank Xinxiang Sub-branch as the research object,and uses case analysis,literature analysis and quantitative analysis to deeply analyze the specific situation of customer management and existing problems in daily management.Through using management related theory knowledge,based on the market environment and the current economic situation in Xinxiang area,Industrial Bank Xinxiang Sub-branch branch discusses and analyzes the management status of customer,it is concluded that to improve Industrial Bank Xinxiang Sub-branch branch company customer management strategy to make the Industrial Bank Xinxiang Subbranch in the local market share,realize transformation from scale to the value of bank.The paper is divided into six chapters on corporate customer management of Industrial Bank Xinxiang Sub-branch.The first chapter is the introduction part,which mainly analyzes the background and significance of the topic,and puts forward the research ideas,contents and research methods of the paper.Chapter two introduces the basic situation of Industrial Bank Xinxiang Sub-branch and describes the current situation of the company's customer management.The third chapter points out that there are three problems in the company's customer management of Industrial Bank Xinxiang Subbranch.The fourth chapter analyzes the causes of the problems from six aspects.The fifth chapter gives the management strategy to improve the current situation of Industrial Bank Xinxiang Sub-branch.In chapter 6,the conclusion part summarizes the importance of customers to the development of the bank,and adheres to the effective customer management strategy to constantly improve the value of the bank.