A Research On Customer Segmentation Of Tiandiyuan Lanting Square Project In Xi'an

Lanting Square project as the main source of examples to James as the main reference market positioning theory,on the Orchid Pavilion Square project to sort out customer segmentation,summary of the actual operation of the Orchid Pavilion Square,the effectiveness of the project,and then create a new customer details sub-three-dimensional evaluation model,and prove its practical value.The first chapter on the background of the new market positioning and customer segmentation to review and prospect of research value,introduced to highlight the growing globalization of today,accurate use of market positioning and customer segmentation studies and the healthy development of the industry will be of great Bibenefits,the real estate industry as an important support for China's current economic,market positioning and customer segmentation using a series of studies will become increasingly urgent.The second chapter is divided into three sections:market Segmentation;market segmentation theory in the use of real estate development;James theoretical overview of customer orientation.First,market segmentation theory on origin,development,review the current situation,and then in the real estate market segmentation theory came into use in the last James introduced the theory of market orientation on customer orientation content of the theory,in order of market positioning andcustomer segments have an overall grasp of theory and understanding.Chapter III of the article described in the second chapter on the basis of theory,focusing on world market environment,the source Lanting Square project,this chapter is divided into three sections,source of world business and the basic situation of the Orchid Pavilion Square,described the project,on this basisthe country,Xi'an,High-tech Zone reviewed the real estate market competition,the last of the Orchid Pavilion Square project market demand and competition analysis.Chapter IV is including two main sections:region of the Orchid Pavilion Square Review competitor market position,and then the Orchid Pavilion Square,in the course of the actual manipulator positioning and customer segmentation market review process,thus the use of market positioning theory James LantingSquare project customer segmentation and positioning analysis,customer segmentation to the actual manipulator of the situation with the theoretical analysis of the control from the Perspective of contrast,in order to verify the source Lanting World Square project customer segmentation theory coincide.Chapter V of the Orchid Pavilion Square,paper items in the market,after positioning and customer segmentation reviewed the effectiveness of the actual manipulator,both proved Lanting Square project market positioning and customer segmentation accuracy,it also proves the reality and theory of the corresponding.