Research On Market Strategy Of W Company

Currently,E-commerce has covered all major categories of necessities of life,and the stock market is filled with fierce competition.In the past two years,it is indisputable that the growth rate of Alibaba and JD.com has slowed down.It is the top priority for E-commerce to keep the stock market high and seek new incremental market.China's demand for luxury goods has led to a new demand of luxury e-commerce.How to accurately approach their target customer groups and provide the most accurate marketing strategy? Under the global economic slowdown,the rapid development of luxury mobile e-commerce platforms is bound to become an important part of the national economy and make China's economy grow more healthily.Through the research of the domestic and foreign luxury mobile ecommerce platforms' books,related literature,combined with luxury mobile ecommerce industry and its actual situation,W company could take the operation mode of other companies as reference and find out which operating issues it needs to optimize its strategy.Then,according to the characteristics of target customers,W company could develop the brand merchants that suit to the target customers,set up their own ecommerce business platform for marketing and operation strategy,and select the most appropriate merchants from the source to cooperate with the platform.