Research On Virtual Community Construction Of Mobile Games

The game industry has always been a strong point in China's economic growth.Today's mobile game market has gradually entered a mature stage,but the industry competition has become increasingly fierce.Most R&D companies have fallen into the dilemma of game innovation and began to adopt product quality products.Strategies for integration of research,research and development,and game-to-sea.Relevant game pioneers should continue to advance,continue to carry out innovative research,and get out of the development of the mobile game industry with Chinese characteristics.This paper will use literature analysis method,case study method,observation method and other methods to study the virtual community construction of role-playing games in mobile games.Based on the current mobile game market environment and Internet information age background,combined with mobile smart terminal For the social advantage of mobile games,research on the construction of virtual communities in mobile games from the perspectives of sociology,communication and community awareness.It is mainly divided into five parts.The first part of the introduction mainly describes the origin and background of the development of mobile games,as well as the research basis,theoretical significance and purpose at home and abroad.The second part will introduce the generation and background introduction of the virtual community in the mobile game.Including the research,development and value,and introduce the supplementary explanations by taking the “Fantasy Westward Journey” mobile game as an example.The third part focuses on the construction and stabilization of mobile games from the perspective of sociology,communication and community awareness.Research on virtual community construction and present existing problems;the fourth part provides a description of possible solutions to understand user needs,improve user experience and enhance community viscosity,and compares other popular mobile games to summarize their experiences.Lessons and practical application value;in the last part of the fifth part,we summarize the research on virtual community construction of mobile games.In this way,we pay attention to the development of virtual community construction and corresponding value research of mobile games in China.