Study On The Development Of Xiang Jing Xing Zhen Qigihar City Private Interest Farm

Through the literature research method and field investigation method and other research methods,this paper analyzes the development of rural private farm in the case of township fun private farm.With the accelerating process of urbanization,rural tourism as a new form of tourism is gradually emerging,in this context,Villaggio Boutique Hotel has sprung up.Villaggio Boutique Hotel's large number of rise,but also exacerbated the competition between the hotel,Villaggio Boutique Hotel urgent need to improve the development strategy,improve marketing methods,improve service efficiency,improve customer loyalty to the hotel.Based on the above theory foundation,analyzes the background of the rise of the Village Touristique,the Qigihar rural tourism development status were summarized and analyzed,on this basis,taking the township interest private farm case,analyzes the current development status of the private farm of Xiang Xiang fun,fun theme featuring private farm deeply analysis of the current township interest private farm marketing and customer sources and business model in-depth survey,analyzes the problems of the hotel development,including customer churn,consumer acceptance is not high,the service homogeneity is serious,the main reason is mainly from the internal governance,is not perfect,and sales is not perfect,from the outside,mainly is the increasingly fierce market competition,the external facilities and inadequate consumer demand Diversify day by day.Then the article on the private farm to township interest experience marketing plan was designed,namely from the sensory,emotional,sensory and emotional + action + thinking way,specific to the township private farm fun internal service facility project,internal decoration,internal service process is improved,and the network marketing,marketing,car club tour marketing project can become an important part of the implementation of marketing experience.At the same time,the hotel also needs to create a good cultural atmosphere construction experience marketing,experience marketing and professional team,standardize the process of internal services through multiple channels,network marketing brand promotion,to promote the development of.