Big Data Era Datang Industry Marketing Strategy Research

With the rapid development of information and communication technology,surge in the amount of human data,data processing ability and technology but also to achieve a leap,the era of big data also arises at the historic moment.Human society because of the arrival of the era of big data,party have undergone revolutionary change,consumer's way of thinking,mode of consumption and consumption concept is changed.This means that the liquor business marketing strategy to improve.Datang wine as a new brand,in Henan Province as the main market,to enter the national market,big data for which is not only a challenge is made breakthrough development opportunities.Datang wine to want to explore a way of combination of traditional marketing and technical data,it is necessary to break the inherent mode of marketing and operation strategy,which makes the task of marketing innovation becomes more and more serious.In order to discuss under the background of big data Datang wine perfect its marketing strategy combination way.Firstly,this paper of Datang wine of the current marketing situation are analyzed,and further points out that fuzzy Datang wine core product positioning,target market segmentation is not clear,brand awareness low for the main problem and its cause of formation is mainly lack of core product development,target market segments based on fuzzy and brand management is diseased be caused by.Under the background of big data and the habit of consumer behavior become more and more transparent,such as the statistics institutions of the annual statistical report,consumers shopping on Taobao data,Baidu search traces,the flow and the flow direction of each big website,fractionize to everyone,Datang wine can be combined with the data analysis of the industry,and refined to specific consumer groups and consumer preferences,so as to formulate a more suited to market demand for products.Finally,from the analysis of the data from the perspective of demonstration of Datang wine "product,price,channel,promotion" marketing combination strategy.In this paper,drawing on the basis of research related to data analysis and the liquor industry,and puts forward the following two innovations: 1,the use of data and data in the field of liquor are described;2,the traditional 4P marketing mix theory and data combination up,liquor making enterprises in the era of big data marketing activities carried out to provide a reference value views and constructive ideas.Believe that through this study,for the liquor business in the adjustment of marketing strategy in the era of big data and brand optimization plays a positive role.