Study On Motivation And Countermeasures Of Jiadian Shares Financial Fraud Based On GONE Theory

In recent years,with the rapid development of China's capital market,more and more investors are paying attention to the disclosure of financial information of listed companies,especially the profitability of the company and the legitimacy of financial normality.However,due to the imperfection and immaturity of China's capital market in the development process,as well as the blind pursuit of interests by the company itself,financial fraud incidents of listed companies frequently occur,causing serious damage to the domestic capital market and investors.In terms of enterprise itself,while the financial fraud can maximize interests in the short term,but in essence is a kind of wrong behavior,with the accumulated problems,will be like in the survey,the Treasury and other regulators light damage corporate image,market position,directly leads enterprise to bankruptcy.For the majority of investors,the financial fraud of listed companies seriously damages their vital interests and further dampens their enthusiasm for investment.For the securities market,the financial fraud of listed companies will not only destroy the fair and just market order,but will also seriously affect the sustainable development of the national economy.It can be seen from this that how to timely detect and effectively prevent the frequent financial fraud behaviors of listed companies,protect the vital interests of investors,and promote the healthy development of capital market has become a very urgent problem to solve.Taking Jiadian Shares financial fraud as an example,this paper analyzes the means of corporate financial fraud,the causes and the consequences,and puts forward corresponding prevention measures.Firstly,the background of the company and the process and result of its fraud are introduced.Second,combining GONE theory to analyze the causes of financial fraud in Jiadian Shares.Finally,based on the comprehensive analysis of the four factors of the fraud GONE theory,this paper puts forward the countermeasures to prevent the financial fraud of listed companies.