Marketing Strategy Analysis Of Tmall In The Age Of Internet+

With the advent of the Internet age,The Internet has changed consumer behavior and consumer attitudes,compared with the superiority of network marketing and traditional marketing came into being.The most important feature of the network marketing is consumer-driven pursuit of individuality,the fashion,the effectiveness and efficiency of the rational consumers have greater freedom of choice than in the past.Consumers so I chose the online consumer,psychological factors are the main driving forces.The development of the times,resulting in consumption also changesthe ever-changing needs of the situation with suitable marketing strategy.Consumption char,acteristics of the Internet age,companies should be in marketing a new approach,combining Internet technology with the existing marketing theory innovation in marketing strategy,so that it can occupy in a rapidly changing market share reached new heights their own business objectives.Know the network consumer groups are growing larger and larger features than traditional consumption of network consumption has also undergone enormous changes,the status of network consumption,for current consumption,we have to take appropriate measures to respond to the new network consumption.Based on the analysis of TMall,guided by the theories of marketing strategy theory,marketing mix theory and consumer acceptance model,this paper uses the classical analysis tools such as SWOT to study the marketing strategy of TMall.Through empirical analysis,We get the hypothetical model of the influencing factors of online shopping for consumers,and further verify through the relevant questionnaire.Then according to the marketing strategy of Tmall,this paper puts forward the idea of constructing the marketing strategy system of the e-commerce enterprise in Internet + Era And electricity business enterprises to establish a joint concept for the next step in the development of e-commerce business proposed a possible development program.