The Research On Marketing Strategies Of "Famen Temple Meditation" Center

Since Famen temple cultural scenic spot operating,it had achieved remarkable results and had great influence in the domestic,Hong Kong,Macao and Taiwan,southeast Asia and the world Buddhism etc,but also appeared challenge in the process of development.The proposed meditation Buddha culture industry for the scenic spot can play a role in promoting.Meditation industry related to "practice have,zen heart world" as the theme,will form a good religious tourism environment and let visitors can relax and get the mind to rest.The improvement of the entity and culture to the market demand as the guidance,can satisfy the demands of mass,at the same time high-end zen culture industry,supporting services to provide rich and colorful activities,will be a new economic growth pole famen temple cultural scenic spots.This paper combine the relevant marketing theory,explain customer delivered value theory and differential marketing theory and the SWOT theory and related theory,as theoretical basis for the study.Second,the running status of the famen temple scenic area has been analyzed,and puts forward the meditation the perfection of cultural tourism industry and the importance of further development.Again,the meditation Lin project development strengths,weaknesses,opportunities and threats is analyzed,and according to the actual situation of famen temple scenic spot with the project,project implementation plan is put forward,make the project marketing strategy at the same time,through the media publicity,knowledge popularization,meditation experience,tour and other means,to improve the state of the scenic area marketing strategy.Finally,put forward the concept,personnel,construction,management,law "strategic implementation safeguard measures in five aspects.Famen temple in meditation Lin Industry formulation,not only can make the famen temple cultural scenic spot out from the capital cost pressures and produce self hematopoietic function,improve the diversity and sustainable development of tourism real estate,at the same time,the same bottleneck problem in tourism development and other scenic spots of industry competition pressure,can play a certain reference function.