Evaluation And Countermeasures Of The Profitability Of A IC Leasing Co.,Ltd's

Over the past few years,with the rapid development of China's economy,financial leasing,an extremely innovative form of financing,has played a very important role because it can finance both capitals and assets.China's financing and leasing have developed rapidly over the years.According to statistics,by the end of 2017,China's financial leasing had a very large scale and there were nearly 10,000 companies,the competition between whom was fiercer.Therefore,the current priority for these companies is how to improve competitiveness,which is inseparable from the profitability of het company.Therefore,it is important to have a comprehensive and effective evaluation of all its profitability capabilities.Profitability refers to how much profit an enterprise can obtain in a certain period of time,and this indicator is also an index that reflects a company's profitability in a certain period of time.When assessing a company,the first thing to notice is the company's profitability.In the previous analysis,we often focused on only one aspect of the data and analyzed it one-sidedly with a lack of a systematic and detailed study of the company's overall situation.This paper takes A-Financing Leasing Co.,Ltd.as the research object.The company is a representative in the financial leasing industry,and financial leasing companies have their own unique characteristics.Therefore,based on its characteristics,DuPont analysis is used to make some improvements,and another important indicator,interest income from leases,is also included.Then,a layered analysis of its core indicators is conducted in order to obtain the key elements that can affect the profitability of Company A,followed by relevant measures for improvement.The first part introduces the idea and meaning of the topic and summarizes it according to the reference.Next is some theoretical knowledge of profitability research.The theory used in this paper is introduced in detail to get a clear understanding why Company A is chosen when introducing China' finance and leasing industry and study the company's profitability and relevant indicators involved from the financial aspect.Company A's relevant financial data from 2015 to 2017 are selected in this paper for an overall study combined with the DuPont analysis,and then the data are decomposed according to each of the elements.A-Financing Leasing Co.,Ltd.is compared with the average value of the advanced level in this industry to find its development rules and its differences from other companies.And according to the above-mentioned methods,causes of these differences are found.Then,DuPont analysis is used to further decompose A-Financing Leasing Co.,Ltd.'s profitability.Conclusions are drawn after the above analysis,and some suggestions are proposed for A-Financing Leasing Co.,Ltd.'s development.DuPont analysis is used in this paper.In addition to the above research,the company is compared with the average level of the industry.DuPont analysis has a very good adaptability and applicability,mainly reflected in the study of profitability.