Research On Business Model Innovation Of X Group Commercial Aerospace Industry

X Group is a large high-tech enterprise group and the main force of aerospace industry in China.X Group,which mainly engaged in aerospace product development and manufacturing,is the key research institute for the national defense science and technology industry.After several decades of development,X Group has established and developed a system that integrates industry,education and research,which makes it being master of core technology of the space products system and have the capacity to independently develop space products system.X Group have strong capabilities of overall research and development,experimental capacity and product development capabilities of commercial space launch and application.In recent years,promoted by the significant commercial space projects,commercial aerospace enterprises in the main space countries rise rapidly.The emergence of new commercial aerospace enterprises has brought a big change to the development mode of aerospace industry in the ways of thinking and development concepts.Especially in the business model,it has subverted the traditional space field,created a new value and pushed the aerospace industry to new heights.X Group,ahead of the domestic space firms,still have a certain difference compared with commercial aerospace enterprises reached the world advanced level,especially in the business model.Hence,how to change from the traditional planning system to the commercial mode and release the value of the traditional industry,becomes a problem to be resolved.Based on the theory of business model innovation,this paper chooses the "five factors" model as the theoretical basis to analyze the X group business model.Firstly,it analyzes the internal and external environment that commercial aerospace industry of X Group faces with.Secondly,we use the "five factors" model to design the business model for X Group commercial aerospace industry from five aspects: positioning,stakeholder transaction structure,key resources and core competence,profit model and cash flow structure.Finally,according to the design of the business model,the corresponding safeguards are put forward from aspects of operating mechanism,innovation system,talent support,regional cooperation and so on.Based on the logical idea of business model innovation,this paper designs a business model for X Group,and have some referential value to future study on the innovation of business model,as well as the development of commercial space industry of X Group.