The Development Research Of All-for-one Tourism In Lingshui County

According to the unified plan of the national tourism administration,there were 500 all-for-one tourism demonstration sites in our country have carried out the construction in 2016.Hainan,as a provincial administrative unit,is the first to set up demonstration site and one of it's administration regions—Lingshui County also began to carry out the work of "all-for-one tourism demonstration site”.All-for-one tourism shows the new orientation of tourism development strategy in our country in the new period.It is a profound innovation,which provides new ideas for the the development of tourist industry.All-for-one tourism will also exert a major influence that it can promote the development of the industry integration and realize the modernization of tourism,optimize the public service and so on.But as a new development pattern,it is short of thorough theoretical basis and empirical research.Taking all-for-one tourism development in LingShui County as the research object and the key content,this paper has studied the present situation at home and abroad and relevant concepts and theoretical studies through the documentary method.With the help of field research and statistic analysis it has also analyzed characteristics of LingShui County tourism resources and current situation of tourism development,as well as economic development and industry condition in Lingshui County.Beyond that,by using interview method and field research,it has analyzed the advantages and disadvantages,opportunities and threats for the development of one-for-all tourism in LingShui County,making practical analysis of the construction and putting forward suggestions for the deepening development.Lingshui County is featured in the tourism image of “Pearl coast,beautiful Lingshui”.Through building the working mechanism,strengthening market supervision,carrying out the theme activity,as well as accelerating the construction of beautiful countryside and innovating methods of tourist propaganda,it has made more obvious achievements of this new tourism development model.However,there are still some problems,such as similar tourism products and services,insufficient tourist attractions,insignificant tourism marketing effect,lack of talents,imperfect system mechanism and infrastructure.On the basis of comprehensive analysis,the author puts forward to implement differentiation strategy to improve the competitiveness of tourism products.He also advises Lingshui County to focus on innovation-driven changes to create the core attractions of regional tourism and highlight collaborating marketing to expand marketing channels.What's more,he thinks it can implement the positive talent strategy to promote the construction of tourism talents in the whole region and establish efficient coordination mechanisms to implement government-led development strategies.By intensive study of the tourism construction process in Lingshui County,the paper summarizes the problems and deficiency existing in the process of construction,that can provide the theory and practice support for the all-for-one tourism construction and promote all-for-one tourism development in LingShui County and other regions.