Application Of Market Research Method Based On Large Data Technology

With the development of Internet and the popularization of electronic commerce,a great deal of public data have been produced,and the commercial value of these data has been explored.It has been applied to business decision,marketing and efficiency improvement.At the same time,traditional market research methods have such problems as poor timeliness,simple data channels,complicated operation and high research cost.This paper focuses on how to use the above background of market research ideas and methods based on the traditional,combined with the use of large data analysis techniques to analyze the data on the Internet,some market research objectives,so as to provide quick and reliable evidence for the enterprise management decision support.This paper introduces the theoretical basis and method flow of traditional market research methods,and analyzes the problems existing in traditional market research methods.This paper introduces the application of large data technology in market research and the basic tools and applications of large data industry in recent years.Based on the traditional market research theory and the large data correlation technology,the paper designs the commercial application flow of the large data technology research method.TN Company is faced with the need of strategic management,this paper combined with the specific situation of TN company and the market research method based on large data technology,using strategic analysis theory,network crawler technology,text mining technology and machine learning technology to analyze the industry situation,competition environment and consumer behavior of TN company.Provide sufficient evidence support for the strategic choice.