Research On Market Analysis And Research And Development Decision Of Next Generation Network Security Products For APT Attack

In recent years,China's network security technology development is getting closer to the international level,but the development of the whole industry is still lagging behind the mainstream countries.Because of the market,social cognition and the particularity of products,the enterprises of demand end are always more inclined to buy entity products,such as firewalls and antivirus software,and the market demand for network security service products of service class is low.The next generation network security product based on traffic audit is still in its infancy in China.However,the basic security products can only be passive defense,the future development trend of information technology is big data,Internet of things,mobile Internet and so on.It needs the network security to be platform based,discover the trace of intrusion from the data,and prejudge and intercept the attack behavior.In the process of product development,enterprises are also puzzled by traditional technology oriented concepts,inter departmental coordination,product development models and so on.Based on the research on the market and R & D status of the next generation network security products,this paper analyzes the market and R & D status,existing problems and objective reasons of the network security products.Based on the STP theory of marketing,the theory of market competition and the theory of IPD integrated product development,the related problems in the process of market and R & D are analyzed.From market segmentation,target market selection,market positioning,and business strategy design and other aspects of product market problems to deal with,from the market management process optimization,organizational restructuring,and product research and development process to improve the product research and development problems to deal with.Based on the above research results,a typical case is analyzed,and the specific countermeasures in the market and R & D are refined.The existing research on market and product development of network security products is mostly limited to traditional marketing strategy,enterprise strategy,R & D innovation and so on.On the basis of these,the paper hopes to analyze the market and R & D from the two aspects of interaction between market and R & D.In particular,the market analysis,demand management,business formulation,and R & D route design are perfected in the product concept stage by subdividing and positioning the product market and making product business strategy,and the market management process of product R & D problems.This is a point to be faced with in the market and product development,and is complementary to each other's two problems.By combining two aspects of the overall analysis,it helps to solve problems and explore directions on the whole.