A Case Study Of Alienation Of Internal Capital Market Function Fosun

With the development of social economy,the product types of the manufacturing enterprises are becoming more and more abundant,and the market competition pattern has changed greatly.The present manufacturing industry is facing the dominant position of the buyer's market,the market competition is upgraded obviously,and the competition is gradually from the competition of the product category.Develop the competition of customer relationship.In the case of product convergence,who has done the customer relationship management,who can better open up new customers,retain old customers,and ultimately improve customer loyalty,so that the enterprise has a more rapid development.It takes Meilijian dairy group as a case to analyze the current customer management problems faced by manufacturing enterprises.As a well-known enterprise of dairy brand,Meilijian dairy group,when facing the competition in the dairy market,the new customer is slow to open up,the old customer loyalty is low,and the performance appraisal of the salesman is very confused.For the high quality of the large order,the sales follow-up process supervisor can not be controlled at any time,customer complaints and consulting more,no unified management tools output data,finally let the management staff of the Meilijian dairy group can not analyze the problems and give optimization solutions.The above problems make it impossible for the executives of the beautiful health group to make the correct decision on the direction of the development of the company.The high level of the enterprise can not get the accurate data as the management basis,even if the part of the data is difficult to ensure the integrity and accuracy of the data,and the decision made by the head often makes it make the wrong decision.Ultimately,it will hinder the development of it's own enterprises.Based on this,the Meilijian dairy industry group introduced customer relationship management system to improve its internal management.Based on the above problems,this paper analyzes the solutions to these problems.First of all,we should seize the root of the problem,establish a standardized basic data management,and ensure the timeliness,accuracy and completeness of data input from the source.Member management and customer level management should be well done to ensure that the company provides the best resources support to high-quality customers.We should do well in customer credit management,so as to avoid the risk that accounts receivable cannot be recovered.Secondly,the management of sales and operation,such as through the management of the sales pipeline,the supervisor can always pay attention to the follow-up progress of the orders of their subordinates.The managers can manage all the orders of their own department only by following the abnormal problems,and build the information of the competitors in the customer relationship management system.To collect the modules and analyze the competitors,so as to "know oneself and the other",do a good job in the KPI management of sales,and have the rewards and penalties for the results of the assessment,and ensure the enthusiasm of the employees.Manage the market activities,manage and analyze the budget and effect of the market activities.Third,for the young generation of customers,with the idea of O2 O management,we can buy the customers online by buying coupons,and the measures of the offline entity stores to attract the younger generation of customers.Fourth,reorganize the internal processof the Meilijian dairy group.Only standardized process can make the management of the company unimpeded.Fifth,the implementation of the call center system,the management of all after-sales service issues,can collect customer complaints,customer consultation,customer care and other issues,and the problems after the analysis of the internal optimization and improvement of the program.Finally,for all data collection,the customer relationship management system can provide a decision analysis tool to ensure that the high-level data can be analyzed at any time in any dimension to make decisions.About the IT technology part,the IT staff of the Meilijian dairy group needs to control this system and provide good self service for the enterprise.To sum up,this paper introduces the development of the theory of customer relationship management,focuses on the analysis of the problems existing in the Meilijian dairy group and puts forward the methods to solve these problems.It not only gives suggestions for the problem of the Meilijan's customer relationship management,but also provides some problems and solutions to the management of customer relations in other manufacturing industries.