Research On Risk Perception Of Organized Leisure Hikers Take Shihezi As An Example

Leisure travel is a new form of tourism,hiking and leisure tourism combining,with its participation,experience,novelty by outdoor favored by tourists,the tourism industry has gradually become a bright spot in the.With the rapid development of leisure hiking,safety accidents happen frequently,and tourism risks become more and more obvious.Therefore,how to strengthen the awareness of tourist risk perception and reduce tourism risk has become the focus of the study.Taking Shihezi leisure travel on foot as the research object,according to the psychometric paradigm,perceived risk theory,risk theory,risk perception using exploratory factor analysis method,average method,regression analysis method and other research methods to explore the leisure tourists on foot and action mechanism.The development status and existing problems of domestic first hiking and Shihezi leisure are analyzed,on the basis of the relevant amount of mature combined with the perception of tourism risk table to develop the questionnaire for this study;then using exploratory factor analysis method combined with the risk perception of double factors theory model of risk perception;through the analysis of the population mean the statistical characteristics and behavior characteristics of tourists' Evaluation on different risk perception differences,and the importance of risk and risk factors of single dimension sorting;finally according to the correlation analysis and regression analysis to establish the causal relationship between risk perception and risk aversion.The results show that:1.Leisure travel on foot risk perception by the risk possibility and the risk of harm through the risk perception theory of double factors model measured,Shihezi leisure travel on foot risk perceived by facility risk,organization risk,social risk,medical risk,equipment risk,natural risk 6 risk dimensions,involving a total of 22 risk measurement project.2.Different demographic characteristics and behavior characteristics have differences in risk perception,the specific performance: evaluation of different risk perception and demographic characteristics of tourists in the gender,age,education and occupation have differences,and there is no significant difference in evaluation of income level on risk perception;tourist behavior feature evaluation on risk perception the difference.3.The importance of different risk dimensions and risk factors is different.The risk dimension is ranked according to importance: medical risk and natural risk are important risk perception dimensions.Organizational risk,facility risk and equipment risk are secondary risk perception dimensions.Social risk is the least important risk perception dimension.Risk single factor ranking according to importance can be divided into 6 maximum risk perception factors,8 controllable risk perception factors,5 Rao luck risk perception factors and 3minimum risk perception factors.Finally,according to the above research results,the countermeasures and suggestions for reducing the risk of leisure hiking travel are put forward.