| In this paper,we use data from 2011 to 2016 in A-share Internet companies listed on Shanghai Stock Exchange and Shenzhen Stock Exchange as samples to eliminate incomplete data.In this paper,SPSS analysis,the grey related performance analysis,decision tree analysis and cluster analysis are carried out for 20 Internet enterprises.Through the theory of stakeholder,the internal relationship between corporate social responsibility(CSR)and corporate financial performance(CFP)is studied.This paper draws the following conclusions:(1)the relationship between Internet corporate social responsibility and financial performance is negatively related;(2)from the stakeholder perspective,CSR performed to shareholders,creditors and government is positively related to CFP;CSR performed to customers,suppliers and employees is not positively related to CFP;(3)through R software,we construct two decision trees of CSR grey relational performance value and total asset reward rate and concludes that customers and the suppliers affect CSR value most.This also illustrates the importance of customers and suppliers in the Internet era.Meanwhile,what affects the FP most is the creditor,which explains the importance of trust and cooperation between enterprises and creditors;(4)from the grey relational analysis,we can see that the social responsibility performance of different Internet companies also has a significant gap.The companies with better CSR performance will continue to have good social responsibilit y behaviors,while the poor performing businesses will continue to ignore this responsibility;(5)it implies that people should take the initiative actively,and CSR education can effectively promote the enterprise to carry out the social responsibility actively.In the era of Internet economic development,it 's very urgent and important for government departments,associations as well as related scholars to fulfill their social responsibilities and carry out related educational activities. |
