Research On The Complexity Of The Dynamic Evolution Of Price Decision In The Supply Chain Of The Electronic Industry Under The Green Technology Spillovers

The characteristics of electronic products such as rapid replacement,large price elasticity,and large market demand make the competition in the electronics industry increasingly fierce.These urgent environmental problems have caused concern of various departments and prompted the electronic companies on the chain to consider the price decision of the electronics industry supply chain from the perspective of green technology innovation.Due to the electronic products manufacturers,retailers and supply chain between the international participation main body interaction,heterogeneity and adaptability,make the green technology spillover under the electronics industry supply chain prices show a complex dynamic decision-making,more difficult to use traditional methods to conduct a comprehensive systematic characterization and analysis.Based on this,the complex dynamics approach is used to explore the dynamic evolution of supply chain decision-making in the electronics industry under the green technology spillover.The purpose is to explore the key factors and effective control measures that influence the dynamics of the price decision in the electronics industry supply chain,and to promote the reduction of the supply chain companies.Pollution emissions,the realization of the actual problems of green technology innovation research provides new ideas and solutions.Specific conclusions as follows:(1)On the basis of bounded rationality,the price game model of the multi-oligarchic electronics manufacturers was constructed.Using numerical simulation methods,the impact of slight changes in the initial value of price adjustment rate,green technology spillover,etc.on the dynamic evolution of system price decisions was analyzed.And use the chaotic control method to control the unstable state.The research results show that the green technology spillover will lead to greater differences in the evolution of the prices and profits of electronic product manufacturers.Increasing the green technology spillover is conducive to maintaining the system's price stability.(2)On the basis of two stages of double-oligarch game model with green technology spillover effect,the dynamic evolution process of price decision ofupstream and downstream electronic enterprises is explored.Dominated by electronic products manufacturers,the wholesale price contract between the manufacturer and retailer,combining with chaotic map and bifurcation diagram method,respectively,show the wholesale price adjustment rate caused by the change of technology spillovers and green chaos system.The appropriate green technology spillover not only benefits the competition and cooperation between electronics manufacturers and retailers,but also helps retailers reselect the market share of two kinds of electronic products.(3)A single supply chain was extended to multiple supply chains,and a price game model of the supply chain and chain of the electronics industry with green technology spillover effects was constructed.This study uses numerical simulation and chaos control methods to analyze the dynamic evolution rules of green technology spillovers to price game models,and uses the feedback control method to effectively control the chaotic state of the system.Research shows that green technology spillovers can not only make substantial changes in the retail prices and profits of the electronic industry supply chains with different market shares,but also affect the status of electronic manufacturing core companies in the market.(4)Electronic products to the environment pollution are not limited to the product itself is also reflected in its manufacturing process,the electronics industry supply chain node enterprise should pay more attention to the enterprise competition and cooperation of the "greening",namely the core electronic manufacturing enterprises should endeavor to realize the green innovation of production technology,various enterprises in the electronics industry supply chain collaboration,improve energy utilization ratio and improve environmental performance,in order to realize the greening of chain enterprises.