| In March 1997,China's first online advertisement was born,which has since opened the voyage of China's online advertising development.Especially in recent years,the advancement of big data thinking and technology has improved the visibility of online advertising.Online advertisers have followed the trend of the times,seized the opportunity of the development of the times,transformed the consumer-oriented precise marketing model,and thus improved the network.Advertising accuracy and self-revenue.With the development of a new generation of artificial intelligence technology and theory,artificial intelligence technology will surely drive the rapid development of the online advertising industry.Under the big data technology,online advertising is moving forward and it is also bringing new problems.Internet companies' unfair competition,social APP leaking consumer personal information,and false advertisements on the Internet have frequently encountered negative online advertising problems.This has increased the government's supervision over online advertising,how to curb the chaos of online advertising,and effectively supervised online advertising.Scholars in our country have been discussing topics.From the perspective of government,national culture,and national economy,this paper proposes to transform government functions,strengthen credit supervision,and adopt the “unlawful once,all-embracing” credit joint disciplinary action on online advertising to improve the efficiency of online advertising supervision in China.The full text is divided into six chapters,focusing on analyzing the following issues.One is to explain the basic meaning of online advertising,summarize the basic characteristics of online advertising,and extract the main types of online advertising.At the same time,on the basis of interpreting the achievements of some existing experts,the specific meanings of online advertising are analyzed,and the features of online advertising supervision are summarized and summarized.The second is to analyze the current challenges faced by online advertising supervision,and at the same time analyze the supervision of developed countries such as the United States,Japan,and the European Union,and draw on the solutions to the problems of overseas online advertising.The third is to consider the causes of problems in China's online advertising supervision from the aspects of laws,systems,and public opinion,and to consider the issue of online advertising supervision,national culture,and national economic security,with a focus on proposing changes in government functions,establishment of industry credit,and use of artificial intelligence technology.Other means to improve the efficiency of online advertising supervision. |
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