Recearch On Development Strategy Of TBEA's Transmission And Distribution Industry

In the context of market restructuring and increased competition,how to make strategic planning to match the development economic is an important subject to TBEA.At the same time,TBEA is a large equipment manufacturing enterprise in China,the quality of its' Management is not just a matter of itself,also related to the development of large-scale manufacturing industry in Xinjiang,even related to the safety of national key projects.In recent years,TBEA with its leading product technical ability,after-sales service and quality assurance,development rapidly at home and abroad.With rapid rise of equipment manufacturing enterprises,intensify market competition;and government exert greater control over the thermal power,nuclear power,hydropower,iron and steel metallurgy,coal chemical industry,accelerate investment in rail transit,data centers,new energy sources,as for equipment manufacturing industry,opportunity and challenge coexist.In this situation,TBEA's management,talent training,technology research and development,market development both have contradictions and problems.TBEA how to carry out the strategic planning under this existing conditions,take differentiation strategic planning,regain competitiveness,need us to study and plan.Business development strategy has characteristics of overall,long-term,directionality,externality,dynamic,top-down and so on,these characteristics play a very important role for enterprises' long-term development,to formulate a scientific and feasible strategic planning is a basic prerequisite for a enterprises' success,and it will improve enterprises' competitive.This paper makes use of scientific research methods such as theoretical investigation and analysis,discussion and communication,the external environment of TBEA are described in detail.Based on the analysis of the external environment and internal problems of TBEA,analysis of the outstanding problems,which affecting the long-term development of TBEA.By using SWOT method to analysis the company's future development,on the premise of overall strategy,the organizational structure,management and control system,strategic objectives of the enterprise are planned,research on strategic planning for TBEA to construct core competitive.This paper has strong pertinence in the practical operation of the research process and conclusion,for TBEA's later development puts forward the practice reference,it also provides a theoretical reference for other large equipment manufacturing enterprises.