The Performance Analysis Of The East Money Merger Tongxin Securities

With the continuous improvement of Internet technology and the continuous improvement of facilities,the scale of Internet financial users has gradually increased,laying a huge user base for the development of the Internet financial industry.At the same time,the government has issued a series of policies and regulations to further regulate the development of Internet finance.The huge user base and escort of government policies have provided the Internet finance industry with a broad space for development and promoted the rapid development of the Internet finance industry.The rapid development of the Internet finance industry has also brought great challenges and challenges to the traditional financial industry.The traditional financial industry is in urgent need of transformation and upgrading,and the development of the Internet finance industry itself is also inseparable from the support of the traditional financial industry.As a result,both sides have formed.Complementary patterns,mergers and acquisitions have become one of the major trends in the combination of the two.This paper selects East Money M&A Tongxin Securities as a typical case of combining the Internet finance industry with the traditional financial industry,summarizes the motivations and integration process of mergers and acquisitions,and focuses on analyzing the short-term performance and medium-and long-term performance of East Money M & A Tongxin Securities.In the short-term performance analysis,the event research method is mainly used to select ten trading days before and after the event date,and the cumulative excess return rate is calculated to be positive,indicating that this merger and acquisition activity not only brings additional benefits to investors,but also generates Certain social effects enhance the market value of East Money.In the medium and long-term performance analysis,the financial indicators analysis method and non-financial index analysis method are mainly used to analyze various indicators of the performance of mergers and acquisitions and found that East Money's profitability,growth ability,and solvency have all been improved to varying degrees.The strength of the securities business is constantly rising,and the ability of technological innovation is gradually increasing.Therefore,this article believes that the overall M&A activity is successful and M&A has promoted the development of East Money.Through a comprehensive analysis of the performance of the East's wealth mergers and acquisitions,we finally obtained useful inspirations for the merger and acquisition of Internet finance companies.It points out that the merger and acquisition of Internet finance companies must not only choose the right timing,suitable target companies,and reasonable payment methods,but also focus on the integration of various resources after mergers and acquisitions,including cultural integration,manpower integration,and management resource integration.Only in this way can we better play the synergy effect of mergers and acquisitions,improve corporate performance,and be conducive to the long-term development of the company.