Research About The Influences Of Cultural Differences In The Formation Of Brand Loyalty

There is a widespread point of view in the field of Brand Loyalty,that is,Brand Loyalty is dynamic,and Brand Affect together with rand Trust are two key factors that Brand Loyalty come into being.Most of the current researches about Brand Loyalty are from the perspective of the Act Theory and Attitude Theory,while seldom sets foot on dynamic development.In order to explore new ideas and new perspectives,this article tries to propose the research hypotheses from the perspective of Brand Loyalty dynamics and validates through longitudinal scenario simulation experiments.Through experimental verification,with the increase of consumption times and accumulation of experience,firstly,the combined effect of Brand Affect and Brand Trust on Brand Loyalty has been significantly enhanced.Secondly,the influence of Brand Affect has been weakened,while the strength of Brand Trust has been increased.Then,due to the cultural differences caused by different cultural backgrounds,the influence of Brand Affect and Brand Trust on Brand Loyalty is different between Chinese and Western consumers,The specific performance is that the strengthen of the Brand Trust factor and the weaken of the Brand Affect factor are more pronounced in Western consumers.At the same time,this article introduces Reception Aesthetics into the field of Brand Loyalty,analyzes the Brand Loyalty and influencing factors and dynamics of consumers from the perspective of receiving aesthetics,and combines the previous research conclusions which provides suggestions in aspects of aesthetic to the establishment of Brand Loyalty.In conclusion,this article has enriched the dynamic research and cross-cultural research of Brand Loyalty in terms of theory,the introduction of reception aesthetics is conducive to the connection and integration between reception aesthetics and Brand Loyalty.And from a practical point of view,it offers some effective suggestions for brand management of corporate brand managers.