| With the Reform and opening up,people's living standards have been improved.The demand for insurance is also rising,as the most close to the general public insurance industry marketing channels a risk channel,the development of the new era of unprecedented opportunities for development.In April 2014,"the State Council on accelerating the development of modern insurance services,a number of opinions"(Guo Fa [2014] No.29)promulgated,the insurance industry the country and people solemn commitment to the development of insurance industry in 2020 goals.This study focuses on the existing problems in the development and management of marketing channels in Panyu's insurance marketing channel in the past five years.Through the questionnaire,visits and related business data analysis,this study draws out the risk management channel of CP Life Insurance Company.The improvement of the way through the data analysis can be found CP Life Insurance Company Panyu--a risk marketing channel management needs to focus on the marketing team in the number of qualified marketing staff to increase the establishment of the team's culture and adaptation to the management of the marketing channel in the future.Development has great help.CP Life Insurance Company was established in October 2000,which is one of China's largest joint venture life insurance companies.CP Life Insurance Company Guangzhou Branch is CP life insurance company's largest insurance sales channe l municipal institutions,2015 CP life insurance company Guangzhou risk sales channels in Guangzhou,a risk channel market ranked third,and Panyu area is CP life insurance company in Guangzhou a risk of sales channels an important marketing services.It has a certain representative line in the management of life insurance channel,hoping to provide a reference for the management of other marketing service departments in the industry through the research and improvement of Panyu risk management channel of CP Life Insurance Company. |
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