Analysis Of Profitability Of E-commerce Companies

The 21 st century is the era of network information.The development of the Internet has greatly increased the number of Internet users in China,and online shopping users have also shown a rapid increase.These all indicate that China's e-commerce is in a period of vigorous development.At the same time,the rapid development of e-commerce has also led to the problem of increased competition among enterprises."Price warfare" is becoming the main means of corporate competition.This article analyzes the issues related to the profitability of e-commerce companies.First,using the principal component analysis method,analyze the background of the profitability of e-commerce companies on the two stock exchanges in Shanghai and Shenzhen,followed by the XS company as the research object,and the industry leader S company as the reference object,through profitability.Indicators analysis,DuPont analysis and other methods understand the current status of profitability of XS companies and S companies,analyze the gap between XS companies and S companies in terms of profitability,and perform longitudinal comparisons of serial replacements for XS companies,and then apply regression analysis to capital In terms of structure,asset structure,shareholding structure,and operational capabilities,analyze the specific factors that affect the profitability of XS companies.After comparing the XS company and the S company,it is found that there is a big gap between the two in terms of net profit from sales operations,and the emphasis should be placed on enhancing the business activities.After researching the influencing factors of XS enterprises,it is found that the capital structure has no significant impact on the profitability of XS companies.The three aspects of asset structure,equity structure,and operating capacity can affect the profitability of enterprises in different degrees.Enterprises can adopt these three Adjustments to improve profitability.