Factors Influencing Repurchase Intention Of Sunscreen In Thailand

The research aim to study the factor influencing repurchases intention of sunscreen products in Thailand.The research focus on in order to motivate customer intention is 7Ps mix marketing(product,price,place,promotion,people,process and physical evidence).In this study use the variable is 7P marketing and repurchases intention for finding the answer.The respondents in this study 200 customer in Thailand selected by convenience sampling.The instrument used to gather information for this study was a questionnaire.A researcher needs to develop their own construct measurement if there is no adequate previous research on the topic.The survey consisted of 48 questions and divided into three sections;(1)demographic data,(2)the 7Ps mix marketing(Product,Price,Place,Promotion,People,Process and Physical evidence)and(3),the repurchase intention.The data will be translated and analyzed by using the program called Social Science(SPSS)version.The data analysis contains of a demographic summary of respondent's profile.Moreover,the hypotheses testing will decide the important factors that affect to repurchase intention of sunscreen in Thailand.The analyzing statistic that used in the questionnaire includes Reliability analysis,Pearson's correlation analysis,Frequencies,Multi-Collinearity and Multiple Regression.The mix marketing such as product,price,promotion,people and process have the positive influence to repurchase intention of sunscreen but the place and physical evidence haven't the influence to repurchase intention of sunscreen.From this research the best marketing to do the strategy is by product,price,promotion,people and process have the positive influence to repurchase intention of sunscreen.The manufacture will also be able to make use of this knowledge and thus,improve their brands so that they have the ability to compete at a global level or motivate the customer for repurchasing sunscreen.