Research On H5 Advertising Effect From The Perspective Of Visual Culture

H5 advertising is a representative form of online interactive advertising.Based on the perspective of visual culture,this article studies the advertising effect of H5 advertising through case studies and empirical analysis.First of all,it defines the concepts of H5 advertising,visual culture and advertising effect evaluation.Based on the theoretical background of visual culture and the prevalence of online visual culture in reality,the core topic of this paper is proposed.Then,with specific advertising cases,visual design,interactive design and content design,three dimensions of advertising are analyzed.Then,this paper proposes an evaluation model of H5 advertising effect from the perspective of this article and analyzes and verifies it through empirical investigations.Last,it concludes the paper and proposes marketing suggestions.