Research On Technological Progress And Customer Demand And Strategic Transformation And Upgrading Of Enterprises

Since the reform and opening up in the 1980s,the development of Chinese enterprises has made great historic contribution to China's economy,social development,scientific and technological progress,national defense construction and improvement of people's livelihood.Among them:the traditional industry is large and broad,accounting for 2/3 of the total number of enterprises,and it has created 87%of China's GDP and 70%of China's fiscal revenue[1],which has played a huge role in promoting the sustained economic growth of our country.However,under the current circumstances of global economic integration,complex economic environment,rapid technological progress and dynamic demand of customers,the road of existence of enterprises has come to the cross crisis junctions where "transformation may survive,but not transformation will be sunset".Therefore,how should these enterprises achieve the strategic transformation and upgrading?In the process of enterprise transformation and upgrading,how does the relationship between technological progress and customer demand change?How do the two affect the strategic transformation and upgrading,and how will the transformation intention and resource capacity play a role?This paper intends to explore the relationship between technological progress,customer demand,transformation intention,resource capacity and strategic transformation and upgrading of enterprises through literature research and three case studies,this includes the relationship between technological progress and the change of customer demand form under the condition that customer demand is essentially unchanged,the relationship between the change of customer demand form and the strategic transformation and upgrading of enterprises under the technological progress,the relationship between the transformation intention and resource capacity on customer demand and the strategic transformation and upgrading of enterprises,the following conclusions are drawn:First,the essence of the transformation and upgrading of enterprise strategy change in the form of customer demand driven by technological progress,combined with the aspirations of the transformation,and the adjustment of the resources,influence to the enterprise strategic transformation and upgrading.Second,driven by technological progress,the products or services provided by enterprises change from the main form of satisfying customers' needs to the form of non-demand or negative demand.If the enterprise does not carry out strategic transformation and upgrading,it will become a "sunset" enterprise.Third,in technological progress,driven by the "sunset" situation facing the enterprises as if around customer demand situation changes the direction of the strategic transformation and upgrading,and combined with the aspirations of the transformation,and positive effects on resources ability,can successfully achieve strategic transformation and upgrading,success out of the "sunset".The result of this study is an effective supplement and innovation to existing studies,which fills the gap of theoretical research related to strategic transformation and upgrading,and enriches the theoretical system of strategic transformation and upgrading of enterprises.We hope that we can give some inspiration to Chinese enterprises that are or need transformation and upgrading and come out of the dilemma of "sunset",so as to promote the stable,rapid and sustainable development of Chinese enterprises.