Analysis On The Factors Affecting Borrowers' Credit Risk From P2P Online Loan Platform Based On NW Financial Platform

P2P is the abbreviation of Peer-to-Peer,which expresses the interaction between individuals through the Internet,and really puts aside the middlemen.P2 P network lending industry has become one of the direction of innovation in the financial industry since 2007 in China.A large number of startups and VCs have been rushing in and experienced an explosive growth.The development of P2 P network lending industry,to meet the financing of small and medium enterprises and the investment and financing of middle and low-income groups,make up for the shortage of traditional finance and improve the quality and efficiency of financial services.At the same time,there are some positive explorations in guiding private finance to market,and gradually open and transparent.But in recent years,the negative news of P2 P lending industry has been in waves one after another,which has greatly affected the development of the industry.In this case,on the one hand,the state has introduced relevant regulatory measures and regulatory rules,on the other hand,the platform also needs to standardize the operation,constantly improve the management level and reduce the operational risk.This paper takes the NW financial platform as an example to analyze the borrower's borrowing information data,from the aspects of personal information and credibility,to study the factors affecting the borrower's credit risk.According to the empirical results,the weights of relevant factors are identified and evaluated,which provides a reference for the P2 P network lending platform.The empirical results show that the accumulative loan amount,accumulative payoff amount,locals,education,platform credits,and sesame credit scores have a negative impact on the credit risk of borrowers.The cumulative amount of loans,accumulated overdue amounts,gender,and age have a positive effect on the credit risk of borrowers.At the same time,we also found that the change in marriage does not affect the credit risk of borrowers.This article is divided into six parts.In the first part,the research literatures at home and abroad are summarized,and the research ideas and research framework of this paper are listed.The second part,starting from the framework of PEST model and Porter's five force model,analyzes the internal and external environmental factors of the P2 P network lending industry.The third part introduces the basic situation of the NW financial platform,introduces the basic situation of the platform,the loan process and the risk control process in detail.Through the comparative analysis of the overdue bad debt data of the platform,the existing problems of the platform are found.In the fourth part,Logistic binary regression equation is used to empirically analyze the relevant factors that affect the credit risk of the borrower,and they are separately described and analyzed.In the fifth part,some suggestions for improvement are given from three aspects.The sixth part concludes the full text.