A Study Of Relationship Marketing Win Win Between Liaocheng Kaifaqu Branch Of Hengfeng Bank

China's economy has entered the fast lane of development,commercial banks began to face more intense competition environment,the traditional marketing theory of commercial bank has been unable to meet the current needs of market competition,which makes the financial services and market demand of China's commercial bank offers not fit.Therefore,in order to adapt to the new competitive environment and development trend,China's commercial banks must transform the marketing concept,starting from relationship marketing and achieving win-win situation with each other,so as to maintain the steady development.In this paper,Prudential Bank Liaocheng kaifaqu branch as the research object,to win-win relationship as the core idea,through the analysis of the market environment,understand the market relationship between Hengfeng bank Liaocheng kaifaqu branch office,to find out the relationship between it and each,side of the relationship of mutual benefit and relationship value,find out and solve the problems existing in their relationship in win-win.The main content of this paper is based on the analysis of the Liaocheng kaifaqu branch of the Bank of the micro environment and core competitiveness,to find out the relationship marketing in the potential,lost momentum,opportunity,risk,and the relationship between it and the parties agree to finalize the decision analysis,the corresponding relationship(relationship,relevance,reaction,return),summary and Reflection on the relationship between the Bank of win-win situation,propose solutions,hope has certain reference function for the relationship marketing of Liaocheng kaifaqu branch of the Bank of Japan after hengfeng.Hope that through this study,to study the relationship between marketing and win-win Hengfeng bank Liaocheng kaifaqu branch analysis,find out the most optimal development model for commercial bank in today's business world,especially for Hengfeng Bank branch in Liaocheng kaifaqu,similar to the joint-stock commercial bank branch,as they find the sustainable steady development in such a fierce competition in the financial markets,business model.