A Study To Enhance The Competitiveness Of Thai Frozen Shrimp Product

Frozen shrimp products are the most valuable seafood in the international market.It is one of the most valuable export products of Thailand.Frozen shrimp products are very important to Thailand's economic development.Each year,it brings earning over 40 million Thai baht.Shrimp industrial is not only an important product of Thailand's export earning,but also an important role in increasing employment and improving people's living standards.Thailand frozen shrimp products are mainly exported to the United States of America,Europe and Japan.This paper analyzes the export competitiveness and main problems of frozen shrimp.It proposes ways to enhance the international competitiveness of the frozen shrimp products industry in Thailand,combining qualitative and quantitative analysis.Based on a large amount of relevant data,the international trade structure and competitiveness of frozen shrimp products in Thailand were systematically studied.This research used The International Market Share,Export Unit Price,Contribution rate of export,Trade Competitive Power Index,The Revealed Comparative Advantage Index and The Constant Market Share Model to measure the market performance and competitive advantage.The results found that Thailand is not a trading power of frozen shrimp products.Thailand has become the world's largest exporter of frozen shrimp products,but Thailand's frozen shrimp products are currently the seventh largest exporter in the world.Compared with Asian countries,The export competitiveness of frozen shrimps product in Thailand is still relatively weak.Due to the impact of the disease such as Early Mortality Syndrome(EMS),Enterocytozoon Hepatopenaei(EHP),as well as the major importing countries used non-tariff barrier to discriminate the exporting countries.The ban on the import of Thai frozen shrimp products will affect the export competitiveness of Thai frozen shrimp products.Thailand is now recovering and expanding.The government has the confidence to solve the human trafficking problems.At the same time,themanagement system should be rehabilitated,pay attention to maintain product quality standards so as to prevent and control diseases.In addition,in order to enhance the market competitiveness and market share of shrimp products enterprises.