Constuction Research Of Information-based On Channel Integrated Marketing Management Of S Company

China's economic growth slowed down,the traditional manufacturing enterprises are facing overcapacity,and the rapid development of e-commerce on the traditional sales model has a strong impact on the background,and in the country to vigorously promote the "Made in China 2025" and "Internet +" action policy Under the guidance of more and more traditional manufacturing enterprises are actively exploring how to use information and communication technology and Internet platform,expand online marketing network,to achieve online and offline integration of the whole channel marketing management.This paper,from the perspective of information construction plan,studies how traditional manufacturing enterprises can realize the whole channel marketing management information construction,mainly based on the domestic traditional manufacturing enterprises have built ERP and other internal management system and the successful use of the status quo to case enterprise S The company for the prototype to study how to build online marketing platform and the realization of online systems and offline system integration.First of all,in the retrieval and reference to a large number of marketing management and information on the basis of information,put forward the whole channel integrated marketing management information concept,and through the S company in-depth research and analysis,diagnosis of S company marketing management and information technology The existing problems,which put forward the company's channel integration marketing management information construction of the urgent needs.Secondly,based on the existing problems and needs,planning the S company full channel integrated marketing management information construction program.According to the overall planning,the implementation of the implementation of the principle of implementation,depicting the S company information overall construction blueprint,focusing on the design of unified data standards,in-depth study of the online ordering system and the whole channel marketing management platform and other needs of the new construction system And analyzed the construction planning involved in the ERP,retail electricity providers have been in the use of the associated system needs to be carried out supporting the transformation of the content.Finally,from the aspects of constructing the channel management system and improving the customer service quality,this paper expounds the application value of S company's integrated channel marketing management information construction scheme.And from the implementation of planning,assurance measures,knowledge transfer and other aspects of the construction plan to implement the landing measures,through these measures to ensure that the design program can be successfully implemented landing.This paper takes the S company as the actual carrier of traditional manufacturing enterprises through all channels of integrated marketing management information system planning and construction,to achieve data interoperability,achieve online e-commerce and integration of marketing management under the channel business,and information on the implementation of the plan and guarantee measures of research results,with a certain reference value for the domestic manufacturers of channels integrated marketing management information system.