Mice Tourism In Urumqi The Development And Countermeasure Analysis

In recent years,the exhibition industry has become a remarkable industry,it collides with the tourism industry has created new special tourism product-MICE tourism,even based on strong economic linkage,high rate of return,a large scale,not affected by season attracted wide attention.Urumqi is Silk Road economic belt core node city?the second Eurasian Continental Bridge bridgehead in western China and an important gateway to the west open,Mice tourism in Urumqi's rapid economic development,urban visibility of ascension is of great significance.The main content in this paper is the following: Firstly,to clarify the concept of MICE tourism through literature review,features of MICE,and MICE tourism development situation at home and abroad;Secondly on the basis of the literature review,analysis Urumqi Urumqi MICE tourism development process and development of MICE tourism in political,economic and social integration depth interview and technology development conditions;Thirdly,based on a questionnaire survey of 22 IPA analysis Urumqi exhibition industry related features for data analysis,analysis of Urumqi MICE Tourism 22 related characteristics and performance of the importance of development,and its depth Problems.In this paper,the following conclusions: In recent years Urumqi MICE tourism has played a positive role on enhancing local culture,economy,the city's image etc;At the same time there are some problem in Urumqi MICE tourism: The lack of national characteristics of mice tourism products;Media propaganda is not enough;Convention and exhibition industry and tourism industry the lack of interaction;The talent training mechanism is not sound,etc.Finally based on the analysis of targeted from government policy,brand construction,talent cultivation,the whole people to participate in an four Angle,put forward countermeasures to develop the mice tourism in Urumqi.