Investigations Into Models Of Tourism Sticky Marketing In The Era Of Attention Economy

With the rapid development of internet technology,Economic Globalization is gradually achieved.As a result,people's lifestyles and rhythms have changed dramatically.Since the emergence of the we-media,internet marketing and payment platforms,the public has directly absorbed more abundant and diversified information.But while people enjoy the technological achievements,it also consumes a lot of their attentions and energy.However,compared to blowing information,people's attention resources are relatively limited.Therefore,how to grab the customer's attention rapidly and persistently has become a common topic faced by enterprises in various fields for sustainable development.In the field of tourism,due to the particularity of its products,it is significantly more difficult for marketer to develop customer's brand loyalty and dependence.because of too much homogeneity of development in domestic tourist attractions,and the lack of good service and management in operation,the domestic tourism is embarrassingly labeled as "one-time consumption" business.Under such background,How to enhance tourists' attention and stickiness to tourism products is an urgent problem to be solved for tourism enterprises.This thesis reviews the research on the Attention Economy and mode at home and abroad.It discovers that the theory of Sticky Marketing in the field of tourism remains to be further explored.And practical exploration is almost blank.It is necessary to construct a complete Tourism Sticky Marketing theoretical system and its application framework.Based on it,through studying and summarizing the related concepts and theoretical knowledge of Sticking Marketing,combining the features of the times,the author attempts to define the concept of tourism Sticking Marketing model,and puts forward the construction goals and principles of Sticking Marketing model,and describes the practical path of Sticking Marketing model.The thesis chooses Pingdingshan Yaoshan Mountain Scenic Area in Henan province as a case,and researches how to form the practical path of Sticking Marketing model.Based on the status quo of its marketing management,the thesis puts forward the suggestions on feasibility and operability.The research is summarized as follows,The first chapter introduces the historical background of Attention Economy and current marketing situation in tourism field.By analyzing and summarizing the research process and related achievements about Attention Economy,Stickiness Marketing mode at home and abroad,it finds that the research on Stickiness Marketing model is still scarce and lack of systematic theoretical guidance.which highlights the importance of this research.The second chapter explains and analyzes the concept and theoretical basis of the tourism Sticky Marketing model.It provides a solid theoretical guidance and support for the following practical exploration of the tourism Sticky Marketing model.In the third chapter,through the in-depth study and research of the theoretical knowledge,the thesis tries to define the concept of Sticky Marketing model in tourism field and highlights the various features.And from the age,industry and theoretical perspective to explore its causes and practical value.In the fourth chapter,based on the features of the Attention Economy era,combined with the previous study,thought,the thesis draws up the target and principle of the tourism Sticky Marketing model.And it concretely explores and displays practical path of tourism Sticky Marketing model through the upper,middle and lower stage of marketing.In the fifth chapter,combined with the previous exploration of the practical path of tourism Sticky Marketing model,follow the construction goals and principles,with the use of constructed strategy and means,it analyzes the practical path of actual case.Moreover the thesis puts forward the optimization plans and provides the thinking of the practical effectiveness of Sticking Marketing mode.The sixth chapter is a summary of the main research achievements and shortcomings of this thesis.