The Upgrade Of Quanzhou Textile And Footwear Industry Under Economics' "New Normal" Situation

In 2012,China's economy entered a "new normal",the growth rate continued to go down,the economic structure was continuously optimized,and the factors driven and investment driven gradually turned to innovation driven.This is a phase shift of China's economic development,a dynamic and long-term process.Textile apparel industry is an important pillar industry of our country is the city of Quanzhou,in the prosperity of the market,expanding exports,creating jobs,increasing income,play an important role in promoting the urbanization.In the economic new normal,how to adapt to the decline in the growth rate of Quanzhou shoes and apparel textile industry,structural optimization,innovation driven by the "new normal",to effectively respond to the "new normal",to achieve the target of the industrial upgrading,and the focus of this study is the theme.Through the on-the-spot investigation of Quanzhou representative textile apparel enterprises,visited the Quanzhou Municipal Commission by letter and the development research center and other relevant departments to consult the relevant statistical data in each period,a detailed analysis of the development trend of Quanzhou textile apparel industry in recent years,the research of the development characteristics and main problems.Then,the "new normal"--Analysis on the economic growth rate down,structural adjustment,innovation driven profound impact,and from the industry level and the level of business operations,the government policy support level of Quanzhou shoes and apparel textile industry to deal with the new normal,to achieve industrial upgrading direction and path.Finally,Anta,XTEP,Lee Lang selected three upgrade successful enterprises,concrete analysis of the structure optimization,innovation driven,speed reduction and quality of the three aspects of the upgrade path and successful experience.Research shows that under the new normal,with the decline in economic growth,labor and raw material costs continue to rise,the market supply and demand,population and consumption structure has changed,the independent innovation in the industry is becoming more and more important and difficult to continue the Quanzhou shoes and apparel textile industry old growth mode and management mode for industrial upgrading the inevitable.Shoes and apparel textile industry is a traditional industry,labor-intensive industries,but also the fashion industry,capital and technology intensive industry,it depends on the value chain in the middle or at both ends of the position.See the labor-intensive industries from manufacturing sectors,its share is decreasing in various countries and regions shoes and apparel textile industry upgrading law,Quanzhou is no exception,is the "Machine Foundry",to the automation of intelligent upgrade,as well as to the low cost of labor transfer.Belongs to the fashion,capital and technology intensive industry from design and brand marketing,increase R & D investment on the one hand,rely on the application of new varieties,new technologies,new materials,new features to enhance the competitiveness of their products;on the other hand,the differences in the brand image positioning and diversified operation of marketing channels.Meet the needs of different market segments of consumer demand,get rid of the homogenization of competition,and thus enhance the level of corporate profits.The local government of textile and footwear industry upgrading policy is very important,on one hand,improve the city level construction of urban fashion,improve the intellectual property protection system,the shortage of cultivating personnel,on the other hand the elimination and restriction of backward production capacity,encourage innovation,support leading enterprises,foster international brands,to provide effective protection for textile and footwear industry upgrade.The economic new normal under the joint efforts of the textile apparel industry to upgrade the government,industry,business and other sectors of society,the process of industrial upgrading will also be the process of Quanzhou into the ranks of the "high income".