Research On Marketing Strategy Innovation Of And-packet Payment Driven By Customer Behavior Data

With the development of Internet technology,mobile payment has also developed rapidly,and offline payment has gradually been replaced by online payment.As a content-based service developed by the mobile company,the packet payment service has achieved more mobile Internet appeals from customers,increased customer's on-net time and increased customer stickiness.However,whether it is to increase the mobile company's new source of profits,or to enhance the customer's stickiness in the network is of great significance.However,the marketing cost of the company increases year by year,and the marketing effect has no significant results.Therefore,how to realize real-time tracking and in-depth research based on customer behavior and innovation of marketing strategy for packet payment business is the focus of current mobile company business model innovation.In the era of the"Internet+big data",user consumption habits and user attributes can be found in user consumption data acquisition,processing,and mining,and user portraits can be provided to target users.In the marketing process,the potential user groups are precisely positioned so that the company can achieve accurate marketing in the marketing process.This study intends to conduct a data-based tracking analysis of the current consumer behavior of Ningxia Mobile's current customers,and analyzes key factors such as the customer's call spending structure,behavioral trajectory,and consumption patterns to find the behavioral characteristics behind the customer's consumer behavior data,and combine mobile The current advantages of traditional large customer channels and the original physical channel marketing methods are reformed.With the help of big data and OTO models,the competition of the future and package business will be carried out in advance to achieve competitive defense.