Research On Evaluation Of Performance In Rural Banks From The Perspective Of Sustainability

The prosperity of farmers,the stability of the countryside,and the development of agriculture are inseparable from the financial support and promotion.The rural financial market is the most important capital factor in the development of the rural economy.The development of the market has always been highly valued by the government.The establishment of the Yilong Huimin rural Bank in Sichuan Province in March 2007 marked the beginning of China's rural banking business.In the end of 2016,1519 rural banks approved by the Banking Regulatory Commission had already been established,66 rural banks were established in Anhui Province.As a new type of rural financial institution,rural banks provide a stable economic environment for local farmers' production and life,provide financial support for the development of agriculture in the region,and create new vitality for the development of rural areas.Actively affirming the role played by rural banks in the rural financial market,strengthening the construction of rural banks,and improving the performance of rural banks,is of great significance to deepening financial reforms in rural areas and stimulating the vitality of economic development in rural areas.Therefore,in today's rural financial markets,we should explore how to scientifically construct a performance evaluation index system for rural banks,how to correctly measure the operating performance of rural banks,find out the main factors and indicators that affect the performance of rural banks,and look for ways to improve measures so as to effectively the improvement of the operating performance of rural banks,having a certain practical significance.This article is divided into five parts: First,the definition and theoretical explanation of the relevant concepts of rural banks(Chapter 1,Chapter 2);Second,the analysis of the current situation of rural banks in Anhui Province(Chapter 3),mainly analyzing rural banks in Anhui Province overview of development and current status of sustainable development,and explaining the deficiencies in the development process;Third,performance evaluation of rural banks based on the perspective of sustainable development(Chapter 4),in-depth development from three aspects: construction ideas,evaluation methods,evaluation indicators Analyze and construct the performance evaluation index system of rural banks.Fourth,empirical analysis of performance evaluation of rural banks(Chapter 5).Based on the sample data of 21 rural banks in Anhui Province,use factor analysis to establish models for empirical analysis and analyze the results.A multiple regression model was established to explore the factors affecting the performance of rural banks from the perspectives of the internal factors of rural banks and the county economy;the fifth is the conclusions and recommendations(Chapter 6),based on the basis of the previous analysis and the conclusions reached,put forward targeted rural banks' operation recommendations and promoted the sustainable development of rural banks.